Viral mailers are powerful tools that allow email marketers to reach a large audience base via email. Essentially, a viral mailer is an online platform that facilitates the exchange of email messages between individual subscribers within the network.

Here's how it works: A marketer creates an email campaign and sends it out to a viral mailer network. The network then distributes the email to its subscribers, who have the option to forward the message to their contacts or share it on social media platforms. If the email message is compelling, subscribers within the network may continue to share it, like a virus, and hence the term "viral mailer."

One of the key advantages of viral mailers is that they allow email marketers to reach a broad audience base quickly and cost-effectively. Moreover, the viral nature of these platforms means that a campaign can continue to generate leads long after it has been initially launched.

Viral mailers also provide an opportunity for marketers to build a loyal subscriber base that is more likely to engage with their emails. This is because, within the network, subscribers are often incentivized to open and read emails by being rewarded with points or other forms of recognition for taking action – such as forwarding the message or signing up for a trial.

In conclusion, viral mailers are an essential component of any modern-day email marketing strategy. At its core, these platforms are designed to help marketers reach a broader audience base with compelling campaigns in a cost-effective and efficient manner. By leveraging the power of viral sharing, email marketers can significantly amplify their message and build a loyal subscriber base that is more likely to engage with their emails.

To Your Marketing Success,

Michael Camire
Biz Ventures Marketing Group
Coach / Entrepreneur